NBA • Fan Culture

Five NBA Storylines Fans Should Be Watching Right Now

From young stars taking another step to the way fans are getting involved off the court, there is plenty to follow heading into the next stretch of the NBA calendar.

By Alex Carter • 6 minute read

The NBA never really has an offseason anymore. Between player movement, international basketball, new media deals and an increasingly active online fan community, there is almost always something happening.

1. Fans have more ways to participate

NBA ID has steadily become a bigger part of how fans participate in league activities. Voting, rewards and other interactive experiences increasingly live alongside the normal game and team experience.

NBA fan voting NBA currently hosts voting experiences through the official NBA ID site.

2. Young players are reshaping the league

Every season introduces another group of players capable of changing how teams build their rosters. Athleticism continues to increase while skill development is happening earlier than ever.

3. The international game keeps growing

Basketball has become increasingly global, and that is reflected across the league. International stars are no longer unusual—they are central to the championship picture.

4. Technology is becoming part of the fan experience

Personalized accounts, streaming, voting and interactive experiences are becoming increasingly connected. Fans often move between several NBA properties without thinking much about the technology underneath them.

5. The season never really stops

Free agency, trades, international competition and year-round basketball discussion mean there is almost always another storyline around the corner.